A study done by Hearts and Wallets indicated a significant gap in trust between financial institutions and consumers. Financial advisors are under more pressure to refocus their approach to attract and retain affluent clients. With the help of online platforms such as Facebook, LinkedIn, blogging and Twitter, advisors are creating opportunities to build meaningful relationships with potential and current finance clients. When working with an experienced group of intellects that focus on the customer’s return on investment, marketing for financial planners is rewarding and profitable. That being said, we want to highlight some of the most efficient financial planning marketing methods, that we can help you implement.
Be an Expert: Who; if given the option, would choose to work with an expert over a novice? Everyone wants to work with an expert who comprehends and responds to their clients’ needs. Look at your client base and identify a niche that you would like to focus on. Develop an innovative strategy for this niche and begin to share your new found expertise. A great medium to demonstrate your knowledge is through webinars or video training. Typically you will find a notable increase in appointments and referrals.
Host a Client Event: Hosting a formal client seminar or event with a strategic partner and a speaker is an ideal way to provide valuable information while bringing in new appointments. Invite your most outgoing clients as well as your most valuable customers. You will appreciate this personality mixture once the event begins. Topics could range from college savings strategies, charitable deductions, or retirement savings. Consider splitting the events costs with a strategic partner or a wholesaler.
Make Some Friends: Do you have a strong network of referral partners? If so, are your referrals as productive as they can be? If you don’t have a referral system in place, establish ties with CPAs, insurance agents, and estate lawyers. This is a wonderful way to cross-sell services and offer your client-base more comprehensive services. Consider refreshing your relationship by taking them to lunch or offering them the opportunity to speak at a client event.
Contact the trusted team at Tucker Advisors today to set up an appointment with one of the top field marketing organizations in the Nation. We look forward to speaking with you and working to increase your firm’s appointments.