(Video) Leave Them Wanting More: Prospect Emails With Hooks

Video Overview

Every Prospect will look you up
With 3.5 billion searches on Google per day, it’s a must that you have a solid online presence in 2021.

Tucker Advisors Chief Marketing Officer Justin Woodbury is joined by Creative Director Alli Lankford to speak about how prospects will look you up online before giving your their business. Use these strategies to build confidence in your prospects and future clients! 

This presentation was given at the Tucker Super Conference XVI in January of 2021 and is only for financial professional use. Insurance-only agents are not licensed to offer investment advice.

Video

Video Synopsis: Prospects Will Look You Up

When people see commercials and new information that sparks their interest, they grab their phone and look it up. This is called the “Zero Moment of Truth.”

The Zero Moment of Truth states that the internet has changed the way that we as humans behave. After receiving a stimulus, many people will look up others’ experiences to understand how a product or service could affect them. This moment proves to be a major defining factor in the percentage of shoppers doing research before a purpose.

In today’s market, your first impression needs to be consistent in communication and experience across brand touchpoints. That means that the following spaces need to be consistent:

-Your website and online searches

-Your environment (storefront or office)

-Print collateral, signage, and seminar materials

-Content publishing on social media and your web properties

-Sales and customer service experience

-Internal communications with employees

Here at Tucker Advisors, we offer in-house digital marketing services including help with digital marketing, email marketing, graphic design, websites, copy writing, and seminar supplies.

With 3.5 billion searches on Google each day, it’s a must that you have a solid online presence. For most, this means a logo, headshots, imagery, content, a mission statement, and a professional URL with email addresses. Investing in your business also means investing in your reputation. 

If you’d like to learn more you can schedule an appointment through the phone number below. 

Join Tucker Advisors

Call 720-702-8811 or email COO Jason Lechuga at Jason.Lechuga@TuckerAdvisors.com

Explore Super Conference 2021

If you’re on this page, you probably missed the 2021 Tucker Super Conference. No problem! Click on the image below for access to all of our recorded sessions.

tucker-super-conference-2021-ticket

Follow Along on Social Media

5 Reasons Why Your Website Isn’t Producing Leads

5 Reasons Why Your Website Isn't Producing Leads By Jordan CollinsTucker Advisors Senior Digital Marketing SpecialistfacebooklinkedintwitterWhy Isn't My Website Producing Leads?In the last year, the world was forced to stay home and interact using new technology. As...

Annuities & Taxes

5 Takeaways on Annuities & Taxes By Sam DeleoTucker Advisors Senior Content Specialist/EditorfacebooklinkedintwitterFirst, let’s get this out of the way: Annuities are not all the same, nor are they for everyone. But if you are planning for your retirement,...

(Video) Financial Advisor Video Marketing: Don’t Get Left Behind

facebooklinkedintwitterVideo OverviewVideo Marketing: Don't Get Left BehindTune in to see how we can bring powerful video to your brand Tucker Advisors Video Marketing Expert Len Lorentz speaks about financial advisor video marketing best practices. Tune in to realize...
For Financial Professional Use Only. NOT INTENDED FOR VIEWING OR DISTRIBUTION TO THE PUBLIC. Insurance-only agents are not licensed to offer investment advice.
© 2020 Tucker Advisors | All Rights reserved.