(Video) Financial Advisor Video Marketing: Don’t Get Left Behind
Video Marketing: Don’t Get Left Behind
Tune in to see how we can bring powerful video to your brand
Tucker Advisors Video Marketing Expert Len Lorentz speaks about financial advisor video marketing best practices. Tune in to realize the full potential of video marketing on your prospects.
This presentation was given at the Tucker Super Conference XVI in January of 2021 and is only for financial professional use. Insurance-only agents are not licensed to offer investment advice.
Video Synopsis: Video Marketing For Financial Advisors
The 2nd biggest demographic using Facebook is the baby boomers. That is great news for financial advisor video marketing. We encourage advisors to use video and tell their story. People want to know who you are and what you do! Many advisors think that they don’t have a story or something exciting to share. We’re here to tell you that you’re wrong! You need to tell your story to your prospects because this is an industry built on making connections.
So much of finance marketing is trying to connect with your audience. Telling your story and taking pieces of interviews to create a visual representation of who you are and what you do adds a human element to your messaging. People don’t invest with bots, they invest with other people. Showing users who you are can and will lead to connections you never thought possible. As people, we have more in common than we don’t. Studies confirm that video has unparalleled power to break down walls, build connections, and get people to act.
When you talk about your financial advisory practice it’s necessary to talk about both the features and benefits of your practice. Our staff is very cognizant of this while we shoot and we encourage you to connect your past to your client’s future.
Other topics described in this session include:
-How long should my video be?
-Should I use my phone to make my videos?
-What should my video be about?
-What topics should I cover in my video?
If you’d like to learn more you can schedule an appointment through the phone number below.
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